Make Money Online

Another Night Shift Blogging

Keyword CPC Importance When Making Money With AdSense

By Astrit Kita • Jul 16th, 2010 • Category: Make Money Online

We are all into making a living online, would that be by offering services or simply running a website where we can sell ad spaces, integrate affiliate links or even sell our services and skills to others for the top dollars, the fact is if you are here already and reading this post it is money that interests you.

Most of us when started we started making our first cents with Google AdSense to then work hard and increase constantly our AdSense earnigns, many of us failed while few of us are having a great success with AdSense and are making a living out of AdSense. The good part of AdSense is that the ads are relevant to the content on which the ads appear so people do see relevant ads and are willing to click. But what is that they do to become successful and you aren’t

The Niche of the Website

The niche which your site covers, or rather the topic you are writing about could be very important. Most of the high earners either know the niche very well or they are very good at building websites and give visitors valuable content, but not always this turns to be the best thing to get into a niche that you are familiar with. Many new enterpreneurs jump into a niche that is not as profitable, however it is easy to drive traffic, just to name some; proxy sites and gaming related sites.

The good thing about these sites is that you can easily drive traffic to the site. However the downside of such sites is that AdWords advertisers pay less per click on keywords relevant to gaming or proxy so the earnings would be less too and the effort would be bigger.

To put it simple, if you have a budget to hire a writer to write about a topic where advertisers pay big money per click and you are able to market that site online and drive quality traffic then you should chose a high paying adsense keywords for your niche, and here is an article on how to find high paying adsense keywords or another one on how to find high paying adsense keywords for your niche with Google’s Search-based keyword tool.

AdSense Ad Placement

The placement of the ad is anther important factor of the CTR, since the ads are closely related to the content that your visitors read it is good to keep the ads above the fold, right in front of their eyes so visitors could see the ads and if intrigued by the advertisement to click on it, as suggested by AdSense Team on their heatmap image to better illustrate the placement of the ad.

The formats that result in better CTR are the bigger rectangular ads, 326×280, 300×250, the leader board of 726×90 and the skyscrapper 160×600. However not always you should stick with these sizes, you can always try and test the best performing ad for your site. Another tip is to blend the ads with your content, however, even here do not always stick with it and try to diversify and test until you reach the best CTR you can.

Driving Targetted Traffic to Your Site

The keywords you might chose for your AdSense based website is not always going to be an easy one to drive traffic for, the competition might be too high or even too tough to rank for that your site might most likely not see the first page on the major search engines ever, and that means you might never have visitors to your site so no clicks, unless you are a great marketer and know what you are doing.

But for newbies I suggest that you try to find unsaturated niches with less competition, here is an article that explains how to find unsaturated niches. The key is in that to find a keyword where advertisers are bidding Top Dollars to have their ads visible in the AdSense program, but also that the competition in the SERPs of the search engines to be as low as possible so we could rank as easy as possible and drive targeted traffic.

To shortly explain what unsaturated niche is, the subset of the market on which a specific product is focusing and there is a high demand (great search volume and possibilities to drive good amount of targetted traffic) but there is not many resources regarding that specific product/topic (means, less websites are tending to rank for that specific keyword).

It might take awhile to find a perfect niche that is not saturate and it would be easy to rank for, however with all the seo tools out there such data can be collected pretty easily. One seo software that I do recommend is the market samurai, you can read this market samurai review for more details on that seo software.

Now that you know what the successful guys are doing, which are their key points and you know the tool that can help you out, all it remains to do is START WORKING AND MAKE MONEY ONLINE.

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