Long One Page Sales Letter Site? Let me redesign it.
By Astrit Kita • Jan 15th, 2008 • Category: Another Night Shift, Make Money OnlineYou have most likely ended up landing in a website that has only one page, that is one mile long, it has lots of text and 60% of the text is from testimonials, and at the bottom of that page you finally see the BUY NOW button. But to reach that button you have scroll your browser for a mile. Huh very scary isn’t it?
Usually when I see such websites I close them as they load, waiting for it to load in most cases is a waste of time and filled with bunch of content (if we really want to call it that way their most likely faked testimonials or maybe not) and if I even get interested to buy that i have to scroll a mile to reach the buy button. Well let me put it clear, you are forcing me to read the testimonials, you are preselling your product based on what testimonials say, which doesn’t tell me much about your product but that you have no clue how you can define your product and how you can pre sell it to me, if I wanted to read what testimonials say I would rather click on a page called testimonials and not have it slapped in my face as the page loads.
I have a theory that If they designed their pages in a smarter way and with marketing in mind, they would build more credibility with their “sales page” visitors and most likely will increase sales as well. Since I am not into that business scheme, and I do not actually sell ebooks I don’t have such a page, but would love to run an experiment on such a page.
And to run my experiment I want to get my hands on a website that is already using a sales letter page for awhile now, that is actually selling a copy or two a day of his product (don’t care if its ebook or whatever) or that at least has a decent traffic stream over at his website (via targeted PPC ads or organic traffic like 500+ uniques a day) but it is not managing to sell enough copies of his/her product. Than to redesign the site (for FREE) the way I think it will best perform and to see the results of the sales after a month, with the same traffic amount (PPC targeted or Organic targeted if we want to see really the results). Why I am asking for PPC or organic targeted traffic is simply, because the traffic IS targeted and it is not JUST traffic.
If you have such site and you are willing to get your site a design liftup for free and agree to get my hands and run this experiment on your site, please comment on this post and I will contact you (no need to mention your site, we can discuss that later on via email).
