But what is targeted traffic. This blog talks about money and as so, it will have better success if it gets traffic from search engine users that perform a search query with keywords “make money online” “make money blogging” “online money making” “how to make money” “make money from home” etc etc (could name a bunch of keywords). Now, visitors that land on this blog via search engines after they have performed a search with those keywords they are more likely to read this blog more in depth to find ways how to make money online.

It is also known that search engine traffic (or also known as organic traffic) is more likely to convert into a paid customer since they are specifically searching for a term, and if you are selling that exact product a visitor coming from search engines is more likely going to result in a paid customer (of course this depends of other aspects too, but the chances are higher).

Search engine optimization is the “science” (even tho it is not actually categorized as a science) that studies how search engines determine a ranking in their search engine page results (SERPs) and how do the search engines give authority to one website and to another. Aaron Wall, a great search engine optimizer and search engine marketer wrote the SEO Book which is considered as the Bible of search engine optimization.

The book is more than 300 pages in PDF (Photoshop Document Format) with useful informations and guide how to obtain high search engine rankings as well as it teaches you some really valuable search engine marketing techniques. With the purchase of the eBook you also get access to some really useful bonus files which are, a list of useful directories that Aaron uses and a good list of SEO tools he recommends and he actually uses.

I have read the eBook and have applied most of the tips on a new website, and I can assure you that I slowly see how the organic traffic is increasing on my site and my sales and money increasing as well.

If you are more serious about your blog or your website, I recommend you to buy the SEO Book and learn how to increase your organic traffic as well as increase your online sales (or simply to make more money online through affiliate sales or PPC ads).