Do you target your AdSense Ads
By Astrit Kita • Dec 11th, 2007 • Category: Make Money OnlineIf you use AdSense PPC to make money online than most probably you have encountered in this problem, where ads displayed in the adsense ad of your site are not exactly related to your content but are some how related to some keywords that you have used in your content.
You must probably know this, but lets refresh your memory. When you create content in your blog the Google AdSense bot becomes aware of it as you are using the adsense ads in that content and crawls your content, picks some keywords of your content and displays ads related to the keywords that the bot has crawled. Many times happens that when you write content a different keyword that you like to use is repeated several times around your websites, the repeat of that keyword increases the keyword density of that word in your content. As spider bots impact on that keyword several times they automatically pick that keyword and display ads related to that given keyword (just as in this example, where I am repeating the word keyword too often).
When AdSense Ads are not really related to our content the click through rate drastically may decrease as the ads present no interest to our readers, and hence there is no reason that readers should be clicking on those ads. So how do we fix this and make sure that we get related ads being displayed on our adsense box and increase our online revenue with AdSense?
The fix is pretty easy tho, maybe the newbies that are just starting with adsense haven’t heard of it, or maybe even tho you have used never really got interested to digg deeper and find out a solution. The Google AdSense team in order to help publishers to target better the ads within their content have provided us with the AdSense Ad Section tag, a tag that helps the Google AdSense bot to determine to which keywords to give more importance when they are crawling our content and display relevant ads to those keywords.
This is how the adsection start tag looks <!– google_ad_section_start –>, the adsection tag has also a end tag which wrapps the desired keyword within it, and looks like this <!– google_ad_section_end –>, so if we have a make money online blog and we want to display relevant ads to make money online we need to wrap our keyword like this <!– google_ad_section_start –>make money online<!– google_ad_section_end –>.
To have even better results, we can use also the ignore tag, which tells the adsense bot to completely IGNORE the keywords wrapped within the ignore tag, and it looks like this <!– google_ad_section_start(weight=ignore) –> which also has the closing tag command <!– google_ad_section_end(weight=ignore) –>, so if I wanted to tell the adsense bot to ignore the word keyword from within my content I will wrap that word like this <!– google_ad_section_start(weight=ignore) –>keyword<!– google_ad_section_end(weight=ignore) –>
By using the adsnse ad section tag we can pretty much have the control of the type of ads we get displayed in our adsense box. For more indepth of using the adsection tag you may want to read the Google AdSense AdSection Tag post on dnseo.net or on Google AdSense Help page
